Wabash Valley Power Alliance
Wabash Valley Power Alliance is a nonprofit generation and transmission electric cooperative. Their 21 membership distribution co-ops bring power to nearly 300,000 businesses and homes across Indiana, Illinois, and Missouri.
I've helped Wabash Valley Power Alliance with multiple campaigns, contributing concept development, creative direction, writing, and production across web/social video, print, and digital ads.
Below is selected work across multiple campaigns.
Home Energy Hacks
A campaign to help co-op members learn about simple ways they can save money—and energy—when it comes to their electricity bill.
My Role: Concept development, creative direction, copywriting, video production.
Home Energy Hacks - Fans
Home Energy Hacks - Furnace
Home Energy Hacks - Trees
Connecting the Crossroads
A campaign designed to help spur economic development while educating business owners more about WVPA and their innovative approach to energy.
My Role: Concept development, creative direction, copywriting.
Longform Brochure
Print Ad