This Is Hendricks

Client: Hendricks Regional Health

Hendricks Regional Health is a nonprofit health network serving West Central Indiana. They have a strong legacy of community service, and employ more than 2,600 associates across the region.

The This Is Hendricks campaign was all about helping the community get to know the physicians and associates at Hendricks Regional Health—and what the health system stands for. It was a flagship campaign that included broadcast, print, outdoor, digital, and radio.

My Role: Concept development, creative direction, copywriting, video production.