Hancock Health Network
Hancock Health is a full-service health network located in East Central Indiana with more than 30 locations. They have 70+ physicians and are a member of the Mayo Clinic Care Network.
Over several years, I worked across multiple campaigns for Hancock Health, contributing concept development, creative direction, writing, and production across broadcast/web video, print, outdoor, digital, and radio.
Below is selected work across multiple brand and service-line campaigns.
Built Around You
A brand campaign emphasizing the advantages of the Hancock Health Network: care built specifically for people of East Central Indiana, by people in East Central Indiana. (Indianapolis and District 6 Addy Award winner. Healthcare Advertising Award winner. Emmy® nominated.)
My role: Broadcast concepting, copywriting, and production support for flagship television spots.
Network 30s
Network 15s
Mayo 30s
Gateway 30s
Making Cancer a Small Part of Your Life
A cancer-care focused campaign that shows how Hancock's patient-centered treatment minimizes the role of cancer in your life, allowing you to get back to doing the things you love.
My role: Copywriting, video production, subject interviewer.
Cancer Video - Bill
Cancer Video - Callie
Cancer Video - Chris
Health Care as Unique as You
A brand campaign designed to show how Hancock Health's formidable health network flexes to meet each person's unique personality and needs—not just medically, but logistically, emotionally, and personally.
My role: Concepting and copywriting.
Physician Bios
A campaign focused on helping prospective patients get to know the providers and Hancock Health on a personal level.
My role: Copywriting, video production, subject interviewer.
Physician Bio - Clay
Physician Bio - Julia
Physician Bio - Raquel