Only One Can Be the Best

Client: Best Equipment Company

Best specializes in environmental equipment solutions—selling, renting, and repairing sophisticated machinery that helps with garbage collection, recycling, pipeline inspections, hydro excavations, street sweeping, and more. They've been around for more than a century.

I helped develop a new brand identity for Best—including positioning and messaging—that modernized and elevated this long-standing brand.

My Role: Concept development, creative direction, copywriting, video production.